Long before becoming known for relationship advice, April built a career marked by unconventional achievements in entertainment and event production. Her early work demonstrated a consistent willingness to challenge assumptions, pursue outcomes considered unattainable — and succeed in delivering them.
Baywatch
The Iconic Hijacking of the World’s #1 TV Series from Australia for Hawaii
One the most notable examples occurred when while Prime Minister Howard of Australia was announcing Baywatch’s arrival to the Australian press, April, despite having no prior relationship with the show’s executive producer, Gregg Bonann, successfully convinced him to reconsider the planned move to Australia and bring Baywatch to Hawaii instead.
Gregg canceled his meeting with the Prime Minister and flew to meet Governor Ben Cayetano, and historic legislation quickly followed, co-written by April, requiring the show to rename itself Baywatch Hawaii, hire 80% local crew, and cast two Hawaii residents as lead characters — one of whom was a then-unknown Jason Mamoa.
The impact was transformative: more than 150 full-time jobs, roughly $20 million a year in local spending, and global exposure reaching an estimated 5.7 billion viewers.
Miss Universe
The Legend of April’s Army, Breaking Records and Making History
As co-chair of the Miss Universe Pageant in Hawaii, April Masini assembled and led ‘April’s Army’ — more than 500 volunteers of all ages, most with zero event experience.
Working entirely for free, day and night for three straight months, they produced nine back-to-back world-class events. The team broke two state records and made history, including staging the largest weekday parade in Hawai‘i’s history and the icon “Share Aloha with the World” children’s art contest that turned a beauty pageant into a learning experience and airport hallways into art galleries.
All 2,987 pieces of submitted artwork remain permanently displayed throughout Hawaii’s airports today, as mandated by Governor Ben Cayetano.
On it’s twenty-five anniversary, “Share Aloha with the World” proved to be one of the most enduring and longest-displayed showcases of children’s artwork in U.S. history.
‘April’s Army’ performance was so outstanding that it led President Donald Trump to spend three hours personally thanking each of them. Trump told each volunteer that they had exceeded every expectation and outperformed all of the paid professionals before them; “You are the standard. You are The Best”.
Blue Crush
A Gift of A Lifetime, Perpetual and in Perpetuity
April’s deal with Universal Studios for Blue Crush pioneered the first-ever cross-promotion between a U.S. state and a Hollywood studio — and what makes it all the more remarkable is that April was acting as a private citizen, not a government employee, when she negotiated and signed it.
The historic terms — including the never-before-done state–studio cross-promotion and the gift in perpetuity to Hawaii of Blue Crush film footage and all marketing collateral — are specified in her personal contract with Universal Studios. Hawaii received global marketing exposure alongside the film’s worldwide release, and those unprecedented rights were secured in perpetuity and royalty-free.
Legislation
Groundbreaking, Precedent Setting, and Pioneering
“April assisted in drafting and lobbying for industry-related legislation — including SB1958 for the Miss Universe Pageant and HB2960 for Baywatch Hawaii — producing measurable outcomes, most notably transforming Hawaii’s $2.7 million public investment into $66 million in international media exposure and advertising. Later, as founder and CEO of Masini Enterprises, April leveraged Hawaii’s newly enacted Act 221 to raise approximately $18 million in financing for Universal Studios’ Blue Crush, forging a strategic relationship between Universal and the Hawaii Visitors and Convention Bureau.”
“April Masini almost single-handedly revived Hawaii’s television and film industry.”
Governor Ben Cayetano
Imi Loa Magazine
“April's events have set the bar. This is the standard by which all others will be measured.”
President Donald Trump
(former owner, Miss Universe Organization)
“April Masini doesn’t dabble at anything. She changes the math.”
Daniel Akaka
United States Senator
“April Masini proved a highly capable and extremely effective president.”
Tony Eames
Retired President & CEO, Coca-Cola Ltd.
“April is the most naturally gifted marketing strategist I have ever encountered.”
Thomas H. Patrick
Former Vice Chair, Merrill Lynch & Co.
“April is precedent-setting. She's a game-changer.”
Gregg Bonann
Baywatch Executive Producer & Creator
“April Masini is the real deal. If she tells you she will do something, believe her. I can tell you from experience, without fail, April always delivers.”
Randy Bernard
Chairman of the Academy of Country Music & Manager of Garth Brooks
“What I have witnessed over eight years is a person who brings a consistent level of excellence to all she does.”
Tomas J. Philipson
First Trump Administration, Chairman, Council of Economic Advisers
“No and ‘can’t’ simply are not in April’s vocabulary.”
Mark Takai
United States House of Representatives
“April’s positive impact on Hawaii is unparalleled.”
Vicky Cayetano
Former First Lady of Hawai‘i
Press & Media Appearances
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Money can’t buy love, as the old saying goes, and people who look only at financial profiles could be limiting their dating pool, said April Masini, a New York City-based relationship and etiquette expert and author.
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April Masini, a New York City-based relationship expert and psychotherapist, analyzed responses from women who are currently active on the online dating scene. “Grumpy curmudgeon will tell you what he’s not looking for, and direct it at you with a negative command like, ‘Don’t bother.’ My advice? Don’t bother responding.”
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Relationship and etiquette expert April Masini advised cutting ties. “If your ex wants to stay on your account because it’s cheaper for him or her — stay strong and use your boundaries. Apologize for the ‘account eviction’ and remove them from the account.”
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Relationship expert and author April Masini told INSIDER. “If you’re ghosted, understand that the person who ghosted you doesn’t have the tools to be in a mature relationship — or the character.”
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“Nobody wants to be distracted by gnarly toes, so keep yours on point and make sure your summer footwear is professional when you’re working,” says etiquette expert April Masini of AskApril.com, a relationship-advice blog.
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April Masini, a relationship expert, told INSIDER. “Most voters relate to what they’re used to, not just in their personal lives but what they are used to seeing in elected officials. The reality is that most elected officials are married.”
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First off, that’s not what LinkedIn is for, says April Masini, an etiquette and relationship expert. “[On LinkedIn] people should pretend they’re in a conference room before flirting, and then decide if what they’re about to say is best left unsaid — or better said in person, over lunch or on a weekend, where there’s no mistaking work for pleasure.”
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What this means in terms of real estate is that you’ll need a co-signer, more roommates or more years living at home with Mom and Dad. Cue the sound of a deflating, romantic heart,says April Masini, a relationship expert and founder of relationship advice forum AskApril.com..
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If you ask, you do so at your own risk. Relationship and etiquette expert April Masini says that while she think’s it’s fine to ask for any amount you’re owed, “when you start asking for small amounts, like a single dollar, you run the risk of being judged as petty.”
-
When you turn your bed or your bedroom into your office, you’re sending a message to your partner — and yourself — that work is more important than intimacy, adds relationship expert April Masini, who hosts an online relationship advice forum.
-
I hear from a lot of boyfriends and girlfriends who’ve purchased a home to cement a relationship,” says April Masini, the advice columnist who pens “Ask April” at AskApril.com. “They hope the home will make them a stronger couple,” Masini says. “What it does is make them a couple with a real estate interest.”
-
To get some help, I spoke with relationship expert April Masini, who took over my profile and re-vamped it. “Generally speaking”, April Masini said “your profile is an ad.” Masini’s initial words of advice: first impressions count.
-
But this sort of laissez-faire attitude and assumed tolerance is wrong, according to popular relationship and etiquette expert April Masini. Just because you’re cool with stealing a danish, it doesn’t mean the rightful danish owner is okay with it.”
-
As April Masini, online advice columnist at AskApril.com, says, “What most people consider sabotage doesn’t usually happen in a vacuum. And if you say it happened behind your back, ask yourself if you turned your back.”
-
According to relationship expert April Masini, the original Reddit poster is not in the wrong for wanting a new ring “This guy needs to get his priorities straight,” Masini told INSIDER. “If he wants someone to say yes to a proposal to spend the rest of her life with him, why not start out with grace and generosity? In other words … get a new ring!”
-
“Even seemingly innocuous social-media shares, like your positive pregnancy-test stick, political bumper stickers or religious icons, may turn off an employer,” says etiquette expert April Masini.
-
Also, many of the commonly held beliefs about dating a younger man or woman — for instance, that a junior partner may lack maturity — aren’t true, relationship expert and columnist April Masini told Fox News.
-
Some companies, particularly start-ups, conduct first interviews via video-chat services like Skype. Preparing for them is crucial, April Masini, who writes about relationships and etiquette for her website Ask April.
-
Sports became a bonding glue when the old boys’ network ruled, said April Masini, who writes about dating and relationships for her online magazine, AskApril.com.
-
April Masini, who writes about relationships and etiquette for her website, AskApril.com, suggested taking preventive steps. “Put a neon Post-it on important papers, a big, colorful bell-type key chain toggle on your keys and keep the ringer on your phone (which, ideally, is in a rainbow-colored OtterBox) so you can call it.
-
If the person you are visiting prefers that you take your shoes off, it’s sound etiquette to abide by their wishes, said April Masini, who writes about relationships and etiquette for her website, Ask April.
-
“Your written memories are going to be like Christmas ornaments on a tree,” Ms. Masini wrote.
-
“Unless the two of you are on a photography safari through the city or country as a first date, there is no reason in the world for a selfie stick,” Masini warned.
-
April Masini, a New York relationship and etiquette expert who writes a column called Ask April, said parents should consider limiting restaurant forays with small children to fast-food restaurants. “The operative word is fast,” she said.
-
April Masini, a relationship and etiquette experts based in New York City. “For instance, lingerie is not an appropriate gift for your boss.
-
Relationship expert April Masini, author of “Date Out of Your League”, explains, “When a man is ready to become a husband — your husband — he starts acting like a husband.
-
Money can’t buy love, as the old saying goes, and people who look only at financial profiles could be limiting their dating pool, said April Masini, a New York City-based relationship and etiquette expert and author.
-
April Masini, a New York City-based relationship expert and psychotherapist, analyzed responses from women who are currently active on the online dating scene. “Grumpy curmudgeon will tell you what he’s not looking for, and direct it at you with a negative command like, ‘Don’t bother.’ My advice? Don’t bother responding.”
-
Relationship and etiquette expert April Masini advised cutting ties. “If your ex wants to stay on your account because it’s cheaper for him or her — stay strong and use your boundaries. Apologize for the ‘account eviction’ and remove them from the account.”
-
Relationship expert and author April Masini told INSIDER. “If you’re ghosted, understand that the person who ghosted you doesn’t have the tools to be in a mature relationship — or the character.”
-
“Nobody wants to be distracted by gnarly toes, so keep yours on point and make sure your summer footwear is professional when you’re working,” says etiquette expert April Masini of AskApril.com, a relationship-advice blog.
-
April Masini, a relationship expert, told INSIDER. “Most voters relate to what they’re used to, not just in their personal lives but what they are used to seeing in elected officials. The reality is that most elected officials are married.”
-
First off, that’s not what LinkedIn is for, says April Masini, an etiquette and relationship expert. “[On LinkedIn] people should pretend they’re in a conference room before flirting, and then decide if what they’re about to say is best left unsaid — or better said in person, over lunch or on a weekend, where there’s no mistaking work for pleasure.”
-
What this means in terms of real estate is that you’ll need a co-signer, more roommates or more years living at home with Mom and Dad. Cue the sound of a deflating, romantic heart,says April Masini, a relationship expert and founder of relationship advice forum AskApril.com..
-
If you ask, you do so at your own risk. Relationship and etiquette expert April Masini says that while she think’s it’s fine to ask for any amount you’re owed, “when you start asking for small amounts, like a single dollar, you run the risk of being judged as petty.”
-
When you turn your bed or your bedroom into your office, you’re sending a message to your partner — and yourself — that work is more important than intimacy, adds relationship expert April Masini, who hosts an online relationship advice forum.
-
I hear from a lot of boyfriends and girlfriends who’ve purchased a home to cement a relationship,” says April Masini, the advice columnist who pens “Ask April” at AskApril.com. “They hope the home will make them a stronger couple,” Masini says. “What it does is make them a couple with a real estate interest.”
-
To get some help, I spoke with relationship expert April Masini, who took over my profile and re-vamped it. “Generally speaking”, April Masini said “your profile is an ad.” Masini’s initial words of advice: first impressions count.
-
But this sort of laissez-faire attitude and assumed tolerance is wrong, according to popular relationship and etiquette expert April Masini. Just because you’re cool with stealing a danish, it doesn’t mean the rightful danish owner is okay with it.”
-
As April Masini, online advice columnist at AskApril.com, says, “What most people consider sabotage doesn’t usually happen in a vacuum. And if you say it happened behind your back, ask yourself if you turned your back.”
-
According to relationship expert April Masini, the original Reddit poster is not in the wrong for wanting a new ring “This guy needs to get his priorities straight,” Masini told INSIDER. “If he wants someone to say yes to a proposal to spend the rest of her life with him, why not start out with grace and generosity? In other words … get a new ring!”
-
“Even seemingly innocuous social-media shares, like your positive pregnancy-test stick, political bumper stickers or religious icons, may turn off an employer,” says etiquette expert April Masini.
-
Also, many of the commonly held beliefs about dating a younger man or woman — for instance, that a junior partner may lack maturity — aren’t true, relationship expert and columnist April Masini told Fox News.
-
Some companies, particularly start-ups, conduct first interviews via video-chat services like Skype. Preparing for them is crucial, April Masini, who writes about relationships and etiquette for her website Ask April.
-
Sports became a bonding glue when the old boys’ network ruled, said April Masini, who writes about dating and relationships for her online magazine, AskApril.com.
-
April Masini, who writes about relationships and etiquette for her website, AskApril.com, suggested taking preventive steps. “Put a neon Post-it on important papers, a big, colorful bell-type key chain toggle on your keys and keep the ringer on your phone (which, ideally, is in a rainbow-colored OtterBox) so you can call it.
-
If the person you are visiting prefers that you take your shoes off, it’s sound etiquette to abide by their wishes, said April Masini, who writes about relationships and etiquette for her website, Ask April.
-
“Your written memories are going to be like Christmas ornaments on a tree,” Ms. Masini wrote.
-
“Unless the two of you are on a photography safari through the city or country as a first date, there is no reason in the world for a selfie stick,” Masini warned.
-
April Masini, a New York relationship and etiquette expert who writes a column called Ask April, said parents should consider limiting restaurant forays with small children to fast-food restaurants. “The operative word is fast,” she said.
-
April Masini, a relationship and etiquette experts based in New York City. “For instance, lingerie is not an appropriate gift for your boss.
-
Relationship expert April Masini, author of “Date Out of Your League”, explains, “When a man is ready to become a husband — your husband — he starts acting like a husband.
- Baywatch
- Miss Universe
- Blue Crush
- Film Legislation
- Masini Enterprises
- April Masini Interviews
- April Masini Ask April News
- April Masini TV/Film Media
Aerodynamic law says a bee cannot fly. But the bee does not know she can`t fly. So she flies anyway.