"April's events have set the bar. This is the standard by which all others will be measured."
President Donald Trump
former owner of the Miss Universe Organization
"April Masini is the real deal. If she tells you she can or will do something. Believe her. I can tell you from experience. Without fail, April always delivers."
Randy Bernard
co-manager for Garth Brooks & Chairman, Academy of Country Music
"April Masini is highly intelligent, hardworking, and the most naturally gifted marketing strategist I have ever encountered. She is indefatigable."
Thomas H. Patrick
Vice Chairman, Merrill Lynch
April Masini
April Masini’s positive impact has inspired numerous awards, including the establishment of the annual, statewide, “Masini Volunteer of the Year Award” and the proclamation of June 4 “Masini Day”.
Vanity Fair Magazine, October 2024
Miss Universe
“April and her ‘Army’ produced 9 back-to-back world-class-themed events, breaking two state records with Hawaii’s largest weekday parade and ‘Share Aloha with the World’, Hawaii’s most successful statewide children’s contest. Its 2,987 pieces of art still line the walls of every airport across Hawaii.
The projects artwork remains on display
Showcases Continue to Line Airport Walls, Across the State of Hawaii
Baywatch
The legend of the Baywatch hyjacking,
Masini executed what many considered genuinely impossible. In Australia, Prime Minister Howard had already publicly announced Baywatch’s impending arrival. The deal was, to all external observers, done. April Masini — without a prior relationship with the show’s executive producer — convinced him to cancel the planned move to Australia and bring Baywatch to Hawaii instead.
s heading to Australia with Prime Minister John Howard publicly announcing the deal, April Masini convinced Executive Producer Gregg Bonann — who she had never met — to consider Hawaii instead. Gregg canceled his meeting with the Prime Minister and flew to meet Governor Ben Cayetano, and historic legislation quickly followed, co-written by April, requiring the show to rename itself Baywatch Hawaii, hire 80% local crew, and cast two Hawaii residents as lead characters — one of whom was a then-unknown Jason Momoa. The impact was transformative: more than 150 full-time jobs, roughly $20 million a year in local spending, and global exposure reaching an estimated 5.7 billion viewers.
Gregg Bonann
Baywatch Creator & Executive Producer
Blue Crush
“April, as a private citizen, pioneered Hawaii’s first major cross-promotional deal with Universal Pictures for Blue Crush and secured perpetual, royalty-free rights for the state. The U.S. Department of Commerce still uses the film’s footage to promote Hawaii around the world today…”
John LaViolette
Bloom Hergott, Deimer & Cook
Film
Legislation
“April assisted in drafting and lobbying for industry-related legislation — including SB1958 for the Miss Universe Pageant and HB2960 for Baywatch Hawaii — producing measurable outcomes, most notably transforming Hawaii’s $2.7 million public investment into $66 million in international media exposure and advertising. Later, as founder and CEO of Masini Enterprises, April leveraged Hawaii’s newly enacted Act 221 to raise approximately $18 million in financing for Universal Studios’ Blue Crush, forging a strategic relationship between Universal and the Hawaii Visitors and Convention Bureau.”. Move any quotes to the Quotes section.
Governor Ben Cayetano
Imi Loa Magazine
Masini
Enterprises
“Coined a ‘media maven,’ April Masini is recognized for her revolutionary media, marketing, political and philanthropic projects by global leaders, including President Donald Trump, Governor Ben Cayetano of Hawaii, Anthony Eames, retired President & CEO of The Coca-Cola Company, and Thomas Patrick, the former Vice Chair of Merrill Lynch & Co.
Vanity Fair Magazine, October 2024
“April Masini is the real deal. If April tells you she will do something. Believe her. I can tell you from experience. Without fail, April always delivers.”
“Over eight years, I have witnessed a person who consistently brings a high level of excellence to everything she does.”
April proved to be an extremely effective President.”
“No” and “Can’t” simply aren’t in April’s vocabulary.
“April Masini is highly intelligent, hardworking, and the most naturally gifted marketing strategist I have ever encountered.”
“April Masini is the real deal. If April tells you she will do something. Believe her. I can tell you from experience. Without fail, April always delivers.”
Randy Bernard
garth Broooks, Manager & chairman of The academy of country music.
ndy Bernard
Garth Brooks, Manager & Chairman of the Academy of Country Music.
“April Masini is highly intelligent, hardworking, and the most naturally gifted marketing strategist I have ever encountered.”
Thomas H Patrick
Former Vice Chair of Merrill Lynch & Co.
Thomas H Patrick
Vice Chairman, Merrill Lynch 2000–2003
“April proved to be an extremely effective President.”
Tony Eames
Retired President & CEO, Coca-Cola Ltd
Tony Eames
Retired President & CEO, Coca-Cola Ltd
“Over eight years, I have witnessed a person who consistently brings a high level of excellence to everything she does.”
Tomas J Philipson
Chairman of the Council of Economic Advisers, First Trump Administration
Tomas J Philipson
Chairman of the Council of Economic Advisers, First Trump Administration
“No” and “Can’t” simply aren’t in April’s vocabulary.
Mark Takai
United States House of Representatives
Mark Takai
United States House of Representatives
April "almost single-handedly reviving Hawaii's television and film industry,”
"April is precedent-setting. She's a game-changer."
“April's events have set the bar. This is the standard by which all others will be measured.”
“What I have witnessed over eight years is a person who brings a consistent level of excellence to all she does."
Governor Ben Cayetano credited April with "almost single-handedly reviving the state's film industry," and proclaimed June 4: "Masini Day."
“April Masini is the real deal. If she tells you she will do something, believe her. I can tell you from experience, without fail, April always delivers.”
“April’s positive impact on Hawaii is unparalleled.”
“April Masini doesn’t dabble in whatever she does. She changes the math.”
When April puts her mind to any challenge I can assure you she will give it 110%.”
“April proved a highly capable and extremely effective president." puts her mind to any challenge I can assure you she gives it 110%.”
“April's events have set the bar. This is the standard by which all others will be measured.”
– President Donald Trump, then-owner of Miss Universe
"April is precedent-setting. She's a game-changer."
– Gregg Bonann, Baywatch Producer & Creator
April "almost single-handedly reviving Hawaii's television and film industry,”
– Governor Benjamin J. Cayetano
Governor Ben Cayetano credited April with "almost single-handedly reviving the state's film industry," and proclaimed June 4: "Masini Day."
Mufi Hannemann, twice mayor of Honolulu, also established an annual statewide “Masini Volunteer of the Year Award.”
“April’s positive impact on Hawaii is unparalleled.”
– First Lady Vicky Cayetano“
“April Masini is the real deal. If she tells you she will do something, believe her. I can tell you from experience, without fail, April always delivers.”
– Randy Bernard, Chairman Academy Country Music & Manager of Garth Brooks
“April Masini doesn’t dabble in whatever she does. She changes the math.”
– United States Senator Daniel Akaka
“What I have witnessed over eight years is a person who brings a consistent level of excellence to all she does."
– Tomas J Philipson, First Trump Administration, Chairman, Council Economic Advisor
“When April puts her mind to any challenge I can assure you she will give it 110%.”
– Tony Eames, Retired President & CEO Coca-Cola Ltd.
“April proved a highly capable and extremely effective president." puts her mind to any challenge I can assure you she gives it 110%.”
– Tony Eames, Retired President & CEO Coca-Cola Ltd.
“April Masini doesn’t dabble at anything. She changes the math.”
“April Masini proved a highly capable and extremely effective president."
“April is the most naturally gifted marketing strategist I have ever encountered.”
"April is precedent-setting. She's a game-changer."
“April Masini is the real deal. If she tells you she will do something, believe her. I can tell you from experience, without fail, April always delivers.”
“What I have witnessed over eight years is a person who brings a consistent level of excellence to all she does."
“No and ’ can’t’ simply are not in April’s vocabulary.”
“April’s positive impact on Hawaii is unparalleled.”
Miss Universe
Baywatch
Blue Crush
Film Legislation
Masini Enterprises
